I have always been a big fan of Pull & Bears design (and products!) and I am particularly impressed with their new seasons campaign shot by Xevi Muntani and filmed by British director Liam Gleeson.

The campaign itself is based around a walk through trends over several decades from the 50s to the 90s taking portraits of the American youth with a non-linear narrative structure.

What I particularly like about the imagery used within the campaign is the yellow/orange lighting working to create interesting shadows and highlights within the portraits.

 

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