Direct – Re-brand by Interbrand
Posted on March 17, 2014
Direct is a Spanish auto insurance company and in December they introduced a new identity created by Interbrand. The new identity was focused around the positioning ‘if you can’t understand it then its not direct’.
Following the positioning you can easily see the link between the concept and execution of the logo, inviting people to continue writing and (although I think unintentionally by the designers) showcase a visual link between consumer and company. The logo is well crafted in its simplicity and allows for flexibility within the identity itself. The accompanying set of visual language is well balanced between thick lines illustration and bulky font. This whole identity is a definite improvement from the bland Helvetica typeset logo.