Hort – Nike ‘Empire Tested’ Campaign
Posted on April 9, 2014
Hort is a design studio based in Berlin, Germany. Hort stands for a ‘creative’ playground, which is their studio mission. They aim to make their ideas come to life through their ability to experiment and explore ideas through their ‘multi-disciplinary creative hub’.
Due to their creative philosophy the work Hort produce is always pushing the boundaries of design and culture. A favourite project of mine is the identity they built for Nike’s ‘Empire Tested’ campaign. The strong typographic elements accompanied by the clean shot imagery works to create a dynamic and engaging identity. The incorporation of bold colours within the typography and image borders really helps bring the identity to life by drawing the audience’s eye. The whole identity stands out against the day-to-day blandness of advertising. This simple identity expertly utalises the past imagery of Nike whilst seamlessly blending type and image.