Design Ramblings

Reading and Viewing Words – Liz Collini

Posted on May 1, 2014

I recently stumbled across a particularly interesting typographic post featured on Lost At E Minor. This particular article was focusing on the work of Liz Collini, a specialist in print making and drawing. What drew me to this work was the level of intricate detail that has been put into creating these visually stunning typographic pieces. Collini states that, “I make different forms of texts using simple but often ambiguous words and phrases, mostly through printmaking and drawing. There are gaps and overlaps between reading and viewing, text and image, the hand and the machine. I try to create breathing spaces in which we can pause and look back at language. Whole narratives can be compressed into a single word or familiar phrase. The drawings’ resemblance to plans and blueprints reflects the strange provisionality of language; the things about which we write are always elsewhere.”. This is really fascinating work and an example of true skill and dedication.

 

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Photography – Oleg Oprisco

Posted on April 29, 2014

Oleg Oprisco is an extremely talented photographer from Lviv, Ukraine. Using old-school film photography, Oprisco creates stunning surreal images that have an eerie fairy-tale feel about them.

Shooting with film means that Oprisco has to control everything within the frame in order to get the outcome he wishes, from the clothing and colour palette to the perfect location etc. There is a lot of time and dedication that goes in to creating these exceptionally detailed and unique images and it is time well spent.

In an interview with Bored Panda, Oprisco explained, “Before shooting, I plan the overall colour scheme. According to the chosen palette, I select clothes, props, location, etc, making sure that all of it plays within a single color range.” He stated that with regards to inspiration, “Each of my photos is a scene from real life. That is the perfect source of inspiration for me as there is so much beauty to it.”0x550 (1) 0x550 (2) 0x550 (3) 0x550 (4) 0x550 (5) 0x550 (6) 0x550 (7) 0x550 (8) 0x550 (9) 0x550 (10) 0x550 (11) 0x550 (12) 0x550 (13) 0x550 (14) 0x550 (15) 0x550 (16) 0x550 (17) 0x550 (18) 0x550 (19) 0x550 (20) 0x550 (21) 0x550 (22) 0x550 (23) 0x550 (24) 0x550 (25) 0x550 (26) 0x550

Hort – Nike ‘Empire Tested’ Campaign

Posted on April 9, 2014

Hort is a design studio based in Berlin, Germany. Hort stands for a ‘creative’ playground, which is their studio mission. They aim to make their ideas come to life through their ability to experiment and explore ideas through their ‘multi-disciplinary creative hub’.

Due to their creative philosophy the work Hort produce is always pushing the boundaries of design and culture. A favourite project of mine is the identity they built for Nike’s ‘Empire Tested’ campaign. The strong typographic elements accompanied by the clean shot imagery works to create a dynamic and engaging identity. The incorporation of bold colours within the typography and image borders really helps bring the identity to life by drawing the audience’s eye. The whole identity stands out against the day-to-day blandness of advertising. This simple identity expertly utalises the past imagery of Nike whilst seamlessly blending type and image.

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WGSN Group – Logo Design

Posted on March 31, 2014

Something that has always intrigued me is the nature of fashion trend forecasting and how it is done. This year a new group has come together to tackle this subject and they are called the WGSN Group. The WGSN Group works to “measure, map and understand the convergence of complex indicators that predict demand, so [customers] can make the right thing, at the right time, at the right speed.” And is made up of “leading fashion forecaster, with over 300 editorial and design staff in offices throughout Europe, Asia, North and South America and the Middle East.” With the creation of a new group comes the need for an all-encompassing logo and identity design, which has been design by London based agency venturethree.

The key idea being portrayed through the logo is ‘Now.New.Next’ which has been expressed through the bespoke nature of the typeface, allowing for a subtle incorporation of an arrow signifying the forward nature of the group.

The new logo is defiantly worlds away from its predecessor and is clean, sophisticated and bold. This helps to link the brand seamlessly into the world of fashion. What I am particularly drawn to is the subtle quirks of the typeface, breaking up the solidity of the sans serif font making it both an eye catching and dynamic identity.

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Hello My Name Is Paul Smith – Exhibition

Posted on March 24, 2014

I got the opportunity last week to go check out the Paul Smith Exhibition called ‘Hello My Name Is Paul Smith’ at the Design Museum. I wasn’t really sure what to expect, and I was pleasantly surprised. As exhibitions go it is the most interesting and tactile exhibition I have been to in a while. You are easily drawn in from the get go and start to enjoy the ‘experience’ of the exhibition almost immediately.

One of my favourite parts of the exhibition was a small square room littered with televisions showing abstract images of Pauls’ garments and inspiration. Whilst gazing at the images, Paul Smith himself is narrating how he finds inspiration in day-to-day life. I think I particularly liked this part due to the fact you got a genuine insight into leading designers’ thoughts on how to keep inspired and keep looking for the new thing. As a young freelance designer I found this particularly helpful and inspiring.

Another favourite part was the stripped Mini…

I would highly recommend a trip down to the Design Museum to go check this out, especially if you’re looking for a different way to look at the world and get inspired.

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Direct – Re-brand by Interbrand

Posted on March 17, 2014

Direct is a Spanish auto insurance company and in December they introduced a new identity created by Interbrand. The new identity was focused around the positioning ‘if you can’t understand it then its not direct’.

Following the positioning you can easily see the link between the concept and execution of the logo, inviting people to continue writing and (although I think unintentionally by the designers) showcase a visual link between consumer and company. The logo is well crafted in its simplicity and allows for flexibility within the identity itself. The accompanying set of visual language is well balanced between thick lines illustration and bulky font. This whole identity is a definite improvement from the bland Helvetica typeset logo.

 

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